In 2009, PMU prepared to head in a new direction, knowing that regulation of the online gambling and betting market was in the works, for 2010. PMU will offer a full range of online betting options, in horse and sports, with the aim of consolidating its leading position in horse betting and becoming one of the leading players in sports betting.
Becoming a global operator
PMU will, from Day 1 of the deregulation, market aglobal offer online, so that its punters (37% of pmu.fr punters already engage in sports betting) can enjoy the broadest and most attractive range of options possible and so that it may attract new customers. PMU, which aspires to become one of the top three online players in its sector and consolidate its leading position in horse betting, will put this global offer forth under its single brand, "PMU". The PMU brand means to customers the certainty of benefiting from the company's values and know-how.
Being an economic actor
For nearly 80 years now, PMU, an economic interest group composed of 51 racing authorities, has made horse betting a mainstay in the daily lives of the French, serving and financing the equine sector. PMU offers its 6.5 million customers the opportunity to bet through its network of 10,400 sales outlets, online, over the phone, on interactive television or even via mobile telephone. In diversifying, and thereby driving sustainable growth for the equine sector, it will draw upon the strong innovative spirit and commitment.
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